With the way that things quickly dissipate across the ether of the internet there are few secrets in the paid search ecosphere. Today I am going to share one of the best kept secrets in paid search – Microsoft Advertising Intelligence. Formerly adCenter Add-in for Excel, Microsoft Advertising Intelligence is something every search... »
Latest Story
Bing – I Love You!
Call it boredom. Call it preoccupation. Call it a seven year itch but whatever it is I think I’m falling out of love with my long-time love and think I might be falling in love with another. For the last seven years Google has... »
Alex Cohen – Click Equations
James Green: Hi Alex. Alex Cohen: Hi James, how are you? James: Great. I appreciate you taking time out of your day to do this. Alex Cohen: My pleasure. James: Again, I’ve heard great things about your presentation at SMX. I hope you’re recovering from that. Alex Cohen: It’s nice... »
Alex Cohen – Click Equations (part 2)
Alex Cohen: Yeah, but I think the bottom point I was trying to make is the search engines are creating tools that are convenient for the search engines. Click Equations is creating tools that work for your business. There are certain... »
Review of Click Equations
When Alex Cohen (@digitalalex) reached out to me to do a review of ClickEquations I was a little unsure as to whether it would be a worthwhile use of time. After all I’ve probably looked at 10 different search marketing tools that think they... »