Microsoft Advertising Intelligence
With the way that things quickly dissipate across the ether of the internet there are few secrets in the paid search ecosphere. Today I am going to share one of the best kept secrets in paid search – Microsoft Advertising Intelligence. Formerly adCenter Add-in for Excel, Microsoft Advertising Intelligence is something every search marketer should become intimately acquainted with. At its simplest level Microsoft Advertising Intelligence is an Excel plug in that requires your credentials to tap into the Bing database of relevant metrics but it is actually so much more. This optimization tool with build in keyword research functionality operates in Microsoft Office Excel 2007 and helps you maximize marketing ROI for your keyword campaigns with:
- Pricing
- Research
- Keyword expansion
- KPI data
MAI also helps provide clarity within the Bing content network as well as providing insights into the demographics and location of searches across their network. It is a rare thing to find a search tool that truly simplifies your life but with the Microsoft Advertising Intelligence tool you won’t be disappointed. Check it out and let us know your thoughts in the comments below.