paid search
Microsoft Advertising Intelligence
With the way that things quickly dissipate across the ether of the internet there are few secrets in the paid search ecosphere. Today I am going to share one of the best kept secrets in paid search – Microsoft Advertising Intelligence. Formerly adCenter Add-in for Excel, Microsoft Advertising Intelligence is something every search... »
Bing – I Love You!
Call it boredom. Call it preoccupation. Call it a seven year itch but whatever it is I think I’m falling out of love with my long-time love and think I might be falling in love with another. For the last seven years Google has been my constant, my one and only the one I... »
PPC Management Software Companies
I was reading an article over at SEMGeek.com today that posed the question - Should Google Be Worried About The Plethora Of New PPC Management Software Companies? The argument that SEM Geek makes centers on the concept that PPC software companies are designed to optimize bids to pay the least amount to acquire the highest... »