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	<title>Search Marketing &#187; paid search</title>
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		<title>Microsoft Advertising Intelligence</title>
		<link>http://www.siftable.com/education/articles/paid-search/microsoft-advertising-intelligence/</link>
		<comments>http://www.siftable.com/education/articles/paid-search/microsoft-advertising-intelligence/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 15:26:19 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[paid search]]></category>

		<guid isPermaLink="false">http://www.siftable.com/education/?p=217</guid>
		<description><![CDATA[With the way that things quickly dissipate across the ether of the internet there are few secrets in the paid search ecosphere. Today I am going to share one of the best kept secrets in paid search &#8211; Microsoft Advertising Intelligence. Formerly adCenter Add-in for Excel, Microsoft Advertising Intelligence  is something every search marketer [...]]]></description>
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		<title>Bing &#8211; I Love You!</title>
		<link>http://www.siftable.com/education/articles/bing-i-love-you/</link>
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		<pubDate>Mon, 26 Jul 2010 00:09:49 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[paid search]]></category>

		<guid isPermaLink="false">http://www.siftable.com/education/?p=212</guid>
		<description><![CDATA[Call it boredom. Call it preoccupation. Call it a seven year itch but whatever it is I think I&#8217;m falling out of love with my long-time love and think I might be falling in love with another. For the last seven years Google has been my constant, my one and only the one I leaned [...]]]></description>
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		<title>PPC Management Software Companies</title>
		<link>http://www.siftable.com/education/articles/paid-search/ppc-management-software-companies/</link>
		<comments>http://www.siftable.com/education/articles/paid-search/ppc-management-software-companies/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 07:07:33 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[paid search]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[tool]]></category>

		<guid isPermaLink="false">http://www.siftable.com/education/?p=93</guid>
		<description><![CDATA[I was reading an article over at SEMGeek.com today that posed the question - Should Google Be Worried About The Plethora Of New PPC Management Software Companies? The argument that SEM Geek makes centers on the concept that PPC software companies are designed to optimize bids to pay the least amount to acquire the highest number [...]]]></description>
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		<title>The Importance of Match Types</title>
		<link>http://www.siftable.com/education/articles/the-importance-of-match-types/</link>
		<comments>http://www.siftable.com/education/articles/the-importance-of-match-types/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 04:58:40 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[match types]]></category>
		<category><![CDATA[sem]]></category>

		<guid isPermaLink="false">http://www.siftable.com/education/?p=17</guid>
		<description><![CDATA[Keywords can be run in your account under any or all of the three match types: broad, phrase, and exact match. There are benefits to using each match type. As a matter of fact, it’s rare there would be an instance when you wouldn’t want to have all three match types for your keywords, and [...]]]></description>
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		<title>Top Ten Interview Questions for Hiring an SEM</title>
		<link>http://www.siftable.com/education/articles/top-ten-interview-questions-for-hiring-an-sem/</link>
		<comments>http://www.siftable.com/education/articles/top-ten-interview-questions-for-hiring-an-sem/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 04:53:12 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
				<category><![CDATA[articles]]></category>
		<category><![CDATA[paid search]]></category>
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		<category><![CDATA[sem]]></category>
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		<guid isPermaLink="false">http://www.siftable.com/education/?p=10</guid>
		<description><![CDATA[I’ve spent a large amount of time over the last few years trying to find the right questions to ask in an interview to assess the skills, knowledge, and strategic thinking of a candidate. The list has been narrowed down to 10 questions (well, really 12, but who is counting?). Please add your thoughts or [...]]]></description>
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