paid search
The Importance of Match Types
Keywords can be run in your account under any or all of the three match types: broad, phrase, and exact match. There are benefits to using each match type. As a matter of fact, it’s rare there would be an instance when you wouldn’t want to have all three match types for your keywords,... »
Top Ten Interview Questions for Hiring an SEM
I’ve spent a large amount of time over the last few years trying to find the right questions to ask in an interview to assess the skills, knowledge, and strategic thinking of a candidate. The list has been narrowed down to 10 questions (well, really 12, but who is counting?). Please add your thoughts... »
Does Account Structure Matter
Over the last few years, account structure has been one of the core topics of discussion amongst search marketers. Starting back in 2004, when Google opened targeting up so advertisers could opt in and out to their syndicated network or searches on Google.com, advertisers started creating one account to manage search and a separate... »