reviews
Acquisio (part 2)
As a follow-up to our initial overall review of Acquisio to show you what’s inside. In the event you haven’t read the Acquisio review read it today and make sure to read the comments where Mark Poirier, the CMO of Acquisio, comments on things they are doing to improve their system. Acquisio Dashboard This is a... »
Acquisio.com
Back in 2003, Canadian based analytics and search agency firm Canalytics saw a hole in the online landscape and made a bold move away from being a boutique agency. In this bold move into new horizons Canalytics formed Acquisio.com. Canalytics was a leader in SEM, SEO, and Google Analytics with an emphasis on the... »
Efficient Frontier
Efficient Frontier was a concept first introduced in 1952 by Harry Markowitz in a paper he wrote introducing portfolio theory. Nearly a half century later Dr. Anil Kamath and Anand Ranganathan founded eFrontier applying portfolio theory to SEM. This unique portfolio management approach—which is backed by robust mathematical keyword models—is the key to maximizing SEM campaign performance. Strengths Good... »