As a follow-up to our initial overall review of Acquisio to show you what’s inside. In the event you haven’t read the Acquisio review read it today and make sure to read the comments where Mark Poirier, the CMO of Acquisio, comments on things they are doing to improve their system.

Dashboard of Acquisio.com Site

 This is a very simple straight forward user interface that few can be confused by. From this interface you can quickly create new rules for managing your bids in the search engines, adjust existing rules that are already being used for bid management, view which rules are queued to be sent to the engines with the next system push or that can be manually pushed upon review. Lastly you can view a log of all of the changes that have been made historically. As a whole this seems pretty bland but unlike many of their competitors this is clean looking, easily navigable getting users from this unsexy page to the bells and whistles that make this system purr.

Acquisio Rules for Bid Management

Acquisio Bid Management Rules Engine

Disclaimer: I haven’t used this platform for day to day management so my comments are based on the potential of these tools and not the actual results derived from these tools.

Now this is where things get sexy. As with everything else in the Acquisio system this is designed exceptionally well. From this page you can set rules to manage your search listings by position, volume from small volume keywords, manage to cost per conversion, pause keywords, and manage against the campaign averages. This has some of the more robust rules to set and yet one of the simplest interfaces to do so.

Acquisio Modelling and Suggestion Engine

Acquisio's Suggestion Engine

If this works it is perhaps one of the greatest search features I’ve seen in the marketplace. With a few clicks you can specify what results you’d like to see improved upon within your account and Acquisio will disect your account and show you how to best achieve the results you desire. From there you can easily review and specify which changes to accept and implement. If you have a chance, check Acquisio out.

Hopefully this has been helpful to you. In the next piece of this series we hope to be able to interview someone in an executive function at Acquisio. Stay tuned.

Tags: acquisio, reviews, sem, tool

This entry was posted on Sunday, November 1st, 2009 at 11:56 pm and is filed under reviews. You can follow any responses to this entry through the RSS 2.0 feed.