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	<title>Search Marketing &#187; account structure</title>
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		<title>Does Account Structure Matter</title>
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		<pubDate>Sun, 25 Oct 2009 04:44:48 +0000</pubDate>
		<dc:creator>James Green</dc:creator>
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		<category><![CDATA[paid search]]></category>
		<category><![CDATA[account structure]]></category>
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		<description><![CDATA[Over the last few years, account structure has been one of the core topics of discussion amongst search marketers. Starting back in 2004, when Google opened targeting up so advertisers could opt in and out to their syndicated network or searches on Google.com, advertisers started creating one account to manage search and a separate account [...]]]></description>
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