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PPC Management Software Companies
I was reading an article over at SEMGeek.com today that posed the question - Should Google Be Worried About The Plethora Of New PPC Management Software Companies? The argument that SEM Geek makes centers on the concept that PPC software companies are designed to optimize bids to pay the least amount to acquire the highest... »
Efficient Frontier
Efficient Frontier was a concept first introduced in 1952 by Harry Markowitz in a paper he wrote introducing portfolio theory. Nearly a half century later Dr. Anil Kamath and Anand Ranganathan founded eFrontier applying portfolio theory to SEM. This unique portfolio management approach—which is backed by robust mathematical keyword models—is the key to maximizing SEM campaign performance. Strengths Good... »